We’re human. We all like to think we spend less time aimlessly scrolling through our phones than we actually do. So, ask yourself: What do you do on your way to work? Or on your lunch break? What do you do during the tv ads? Chances are you scroll your Facebook and Instagram feeds. And when you want to know if those ominous clouds pose a threat to your daily commute, or if your child’s sniffle is worth a trip to the doctor? You search Google. When you put it that way, it’s easy to see how we spend so much time on the internet. In fact, the average Aussie spends a staggering 6.8 hours a day on the web… and only 8 of those minutes is spent on realestate.com.au.
The Numbers Don't Lie
Numbers are persuasive.
The Buyer Willing To Pay The Best Price Probably Isn't Even In the Market
Before a person starts looking for their next home, they’re giving off all sorts of online signals that a move is on the cards soon. Perhaps they get married, and change their Facebook status. Or maybe they fall pregnant, and start searching for nursery furniture. Using advanced targeting methods, you can reach those buyers before they even know they’re looking.
You can use those same methods to target passive buyers. After all, you know that many homeowners weren’t actively looking to buy when they found their current home. The buyer willing to pay the best price is one that forms an emotional connection with the property — not the one who’s been actively hunting for property the longest. We can put a property in front of people who will fall in love with it.
We've Already Got 1000's Of Potential Buyers In The wings
Through our media company www.inverloch3996.com we have an active and engaged audience of up to 25,000 who either love or would love to live in Inverloch - including those who are actively looking to buy, and who are attending open homes every Saturday and Sunday in Inverloch.
When we set up a campaign for our property sellers, an audience of potential buyers is intelligently created using information stored on Google, Facebook and Instagram. So we can put ads for their property in front of the people who are actually attending open homes with other agents in the same area — right now!
The Portals Are Not Always The Best Place To Advertise Property
Status quo and most agents say that when you sell your house, you should pay a few thousand dollars for a premier listing on the portals. But what if you could keep that money in your own pocket instead?
We can run a pre-market listing campaign through our media arm www.inverloch3996.com and potentially find the buyer for your home at a fraction of the cost of listing on the portals.
We'll let you into another industry secret - most people in Australia (upwards of 90%) are viewing realestate.com.au on a mobile device and are searching by "date listed" or "price". We bet you do this too when you are looking. This makes the $2000 feature advert your agent just charged you for largely irrelevant - but does a great job of promoting the agent.
You can target listing ads to the same people actively searching the portals while they’re on other websites. After all, people spend a mere 10 minutes scrolling the portals — but they spend ten times that on social media, every day.
Should you be on the portals - 100% yes. Should you be spending quite as much on the ad - probably not.
Advertise only on the portals, and you’re missing buyers 98%* of the time they’re online.
*According to the Australian Broadcasting Corporation
We Use Market Standards As A Benchmark
Cost per click (CPC for short) is the price paid for every click on an ad within a campaign. The lower the number, the better the ads are performing.
In the real estate industry, the average CPC is $1.81. The average cost per click with Inverloch3996.com is $0.21. So, you could save $1.60 on every single click by using the 3996 platform. That’s huge!
You should probably know how we do this. Well, here’s your answer: by targeting the ads, with precision, to the buyers most likely to be interested in your property. That means less of your ad spend is wasted showing the property to people who have no interest in it, or are simply unable to afford a property like yours. We use the same artificial intelligence that powers major marketing platforms to do this. It’s serious business.
In a challenging real estate market it's no longer enough to put a sign in the yard, a card in the window and hope a buyer walks in off the street. We'd love to talk to you about our uniqe selling method in person.
Has Your Inverloch Property Not Sold The Traditional Way?
"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
- Nic Griffiths
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
- Karen Milkins-Hendry
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
- Tegan & Trent May